AGENDA & SPEAKERS

Chairman of the day: Malik Rajan, Founder


8.30 AM: WELCOME COFFEE


9.00 AM: PRICING SIMULATION


9.30 AM: FROM VALUE PROPOSITION TO PRICING: THE JOURNEY TO MARGIN GAINS

How I pushed pricing to the next level at DPD?

Raiza De Freitas, Pricing Manager


10.10 AM: THE MANAGEMENT OF PRICE IMAGE: IMPROVING MARGINS, STAYING COMPETITIVE?

Examples from retailers & distributors

Armen Tchilian, European Sales Director


10.50 AM: BREAK


11.20 AM:DEEP-DIVE IN 2 BREAKOUT GROUPS 

1. I built a pricing department 

Delia Perez Paya, Head of Sales & Pricing Excellence

2. I implemented a price optimization software from a large provider

Ulf Avrin, Board Member
Ej Bouter, Director Pricing & Value Sales


12.30 PM: LUNCH


1.30 PM: FEEDBACK FROM DEEP-DIVES


2.00 PM: PANEL WITH 4 SPEAKERS

Where should pricing be in the organization ?
Is your pricing department in the best place in your organization today? 
What are the pros & cons of having pricing reporting to Marketing, Finance, Sales or to the CEO ?

Hemeric De Saint Chamas, Independant Advisor
Jéremy Benhaim, Head of Group Pricing
Raiza De Freitas, Pricing Manager
Jean-Francis Froc, Pricing Director Food and Beverage


2.50 PM: SPEED NETWORKING


3.50 PM: PRODUCT LAUNCH: DEVELOPING A PRICING TOOL IN-HOUSE FOR NEW PRODUCTS

When launching a new product with no data to back a pricing policy: how to use customer perception to build your price

Murli Mahalingam, Global Pricing & Contract Manager


4.20 PM: FROM TRADITIONAL TO DISRUPTIVE AI POWERED PROMOTIONS

New approaches to promotion

Marion Veber, Head of Pricing


4.50 PM: BREAK


5.20 PM: DO'S AND DON'TS FOR IMPLEMENTING A SUCCESSFUL PRICING ORGANIZATION

Best practices from a World-leading automotive parts manufacturer

Jessica Fradier, Head of Group Pricing


6.00 PM: TESTIMONIES FROM PRICING SIMULATION


6.15 PM: COCKTAIL


7.30 PM: DINNER AT LE BISTROT DU SOMMELIER, 97 boulevard Haussmann, 75008 Paris

 

Chairperson of the day: Marion Veber


8.30 AM: WELCOME COFFEE


9:00 AM: CHAIRMAN'S OPENING


9:10 AM: CUSTOMER SEGMENTATION: NECESSARY BASES FOR SOLID PRICING

Understanding your customers better to increase price differentiation

Mélanie Septe, Head of Pricing & Services


9.40 AM: AI AND MACHINE LEARNING : WHAT IT MEANS FOR THE FUTURE OF PRICING

How  to evaluate these technologies, embed them within your pricing strategy, drive adoption within your sales teams, build a business case and measure your gains

Nick Boyer, Director of Strategic Consulting


10.20 AM: BREAK


10.50 AM: ELASTICITY, COMPETITION MAPPING AND OFFER PACKAGING: WHAT ARE THE WINNING STRATEGIES?

With or without data, how to build a solid fact-based price

Alberto De Benito Aznar, Manager Corporate Strategy and Pricing


11.30 AM: SPEED NETWORKING


12.30 PM: LUNCH


1.40 PM: SHOULD EVERY PRICING DEPARTMENT HIRE DATA SCIENTISTS?

Learning from successes and failures in putting in place data scientists teams.
Dalina Leonor - Vicente, Former Pricing Director


2.20 PM: OPTIMIZING PRICES IN REAL TIME, IN A COMPLEX ORGANIZATION THANKS TO ARTIFICIAL INTELLIGENCE

Optimize your prices with a new segmentation, predictive demand and stock optimization

Oscar Boré, Head of Innovation and New Business
Pierre Hébrard, CEO


3.00 PM: BREAK


3.30 PM: PRICE WARS: HOW TO TURN IT TO YOUR ADVANTAGE

Examples from BtoB and BtoC

Prof. Dr. Andreas Kramer

Prof. of Pricing and Customer Value Management 


4.15 PM: CHAIRMAN'S CLOSING