8.30 AM - WELCOME COFFEE


9.00 AM - OPENING REMARKS


9.10 AM - FIRST 90 DAYS IN PRICING: FROM ACCELERATED LEARNING TO EARLY WINS

1) Shortening the learning curve

* Understand your go-to-market strategy and the associated pricing tactics

* Consolidate your pricing expertise thanks to the 70/20/10 model

* Get to know the organizational culture and its impact on pricing

2)  Building a suitable positive new momentum

* Secure early wins to increase your credibility

* Negotiate success by using the CPR framework

* Achieve alignments and create cross-functional alliances

Anna Duvialard


9.50 AM - HOW TO SYNCHRONIZE SHORT-TERM AND LONGER-TERM ACTIONS IN PRICING TRANSFORMATION? 

1) Using quick wins to build pricing momentum 

2) List price optimization : example of a successful methodology 

3) Training : how to integrate pricing into your DNA 

Gabor Kapus


10.20 AM - ROUNDTABLES: CROSS-INDUSTRY EXPERIENCE SHARING

1) Quick wins tactics & management  

2) Aligning with the big picture : keeping the long-term view 

3) Internal communication


11.00 AM - BREAK


11.20 AM - THE PARADOX OF NEGATIVE PRICES

1) How can such a situation happen?

2) Acting on customers' consumption to better control prices

 

Rainer Fronius 


11.50 AM - HOW TO KEEP UP WITH RAPID CHANGES IN THE PRICING DISCIPLINE 2020-2025

1) Current challenges in Pricing and how they are evolving

2) Consumer behavior changes and implications for pricing

3) What your future pricing capabilities should look like

Sebastian Redtka


12.20 PM - LUNCH BREAK


1.40 PM - STARTING A BEST-PRACTICE PRICING DEPARTEMENT AND LAUNCHING QUICK WINS

 

1) Growing the organization and creating year-long recurring processes

2) Professionalizing the pricing culture within the company

3) Which quick win actions to implement from the start

Amaury Taffin de Tilques


2.20 PM - HOW TO SETUP ACTIONABLE PRICING METRICS?

 

1) Profit drivers and pricing performance

2) Managing pricing action plans

3) Driving adoption

José Vela


3.00 PM - QUICK BREAK TO FIND YOUR NETWORKING TABLE 


3.10 PM - SPEED NETWORKING 


4.10 PM - THE LEGAL DOS AND DONT'S IN PRICING

1) Agreements: price fixing and resale price recommendation 

2) Unilateral behaviour: recognizing abusive and discrimatory prices 

3) Dynamic pricing: which are the risks and how to avoid them? 

Emmanuel Schulte


4.40 PM -  HOW TO MANAGE PRICE & PROMOTIONS WITH THE GROWING IMPORTANCE OF GOOD DEALS AND PRODUCT RECOMMENDATIONS

1) How did the promotional calendar and the consumers behaviours evolve in recent years?

2) Social shopping: what is it? And how can brands and retailers benefit from it?

3) Choosing the good mix between regular pricing and promotion level to optimize your sales while driving engagement and loyalty for your brand

Sébastien Ducelliez


5.10 PM - BREAK


5.40 PM -  PRICING GAME: PRICE YOUR OWN WINE!

Your team will be launching an original sparkling wine on the market: what pricing strategy will you choose?

The game will be co-animated by a oenologist & entrepreneur actually launching the product in Asia this summer: you can help her choose the best strategy! 

We will conclude with a tasting of the product.

Malik Rajan

Anne-Cécile Marie, Oenologist


6.20 PM - COCKTAIL


7.30 PM - DINNER

 

LES SALONS FRANCE-AMÉRIQUES, 9-11 Avenue Franklin Roosevelt 75008 Paris

8.30 AM - WELCOME COFFEE


9.00 AM - OPENING REMARKS


9.10 AM - HOW TO MASTER A/B TESTING ON PRICING ACTIONS FOR E-COMMERCE AND PHYSICAL STORES 

1) Identifying pricing improvement opportunities

2) How to conduct A/B testing online: lessons learnt

3) Recipes to apply A/B testing in your physical stores

Julie-France Airenti


9.40 AM - QUICK BREAK TO FIND YOUR NETWORKING TABLE


9.55 AM - SPEED-NETWORKING


10.55 AM - BREAK


11.10 AM - CAN VALUE-BASED PRICING BE A QUICK WIN? 

Discussions and concretes examples facilitated by   

 Augustin Manchon, expert pricing & consultant

Jean-Christophe Gantois

Loon-Lee Spielmann

Ann-Sofie Perier

Laurent Gambier


11.50 AM - COMPETITION PRICES: IN WHICH CASES SHOULD YOU TAKE THEM INTO ACCOUNT AND HOW TO USE THEM?

1) Competition prices: KPIs, processes & tools

2) When tactically should you use competition prices to adjust pricing

3) Which impact should you expect?

4) Limits to the usage of competition prices 

Thomas Gleyze


12.20 PM - LUNCH BREAK


1.30 PM - DEEP-DIVE IN 2 BREAKOUT GROUPS

1) How to manage sales force while implementing a pricing project?

Jean-Christophe Gantois

2) High impact quick wins: recipes to increase your margin by 20%

Loon-Lee Spielmann


2.30 PM - FEEDBACK FROM DEEPDIVE SESSIONS


2.50 PM - BREAK


3.20 PM - PRICING TRANSFORMATION: HOW TO PLANT QUICK WINS ALONG THE JOURNEY

1) Setting up a pricing team and a governance

2) Changing practices & mindsets: 

* from BtoC to BtoB practices

* from too many promotions to better built prices

* communication: the art of simplicity

3) Quick win illustration: how to charge delivery fees

Margot Simon-Beaulieu


4.00 PM - CLOSING REMARKS


4.30 PM - END OF SEMINAR


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