AGENDA 2019

8.30 AM - WELCOME COFFEE


9.00 AM - OPENING REMARKS


9.10 AM - KEYNOTE SPEAKER : THE ROAD TO PRICING SUCCESS


9.30 AM - FIRST 90 DAYS IN A PRICING POSITION


10.10 AM - LESSONS LEARNT: HOW TO MAKE SURE YOUR QUICK WINS DO NOT BECOME QUICK FAILURES? 

* Examples of quick win actions (succes/failures), traps to avoid, learnings

* Processes : how to pilot quick win actions, measure and track gains ?

* Which tools to drive quick wins ?


10.50 AM - ROUNDTABLES : CROSS-INDUSTRY EXPERIENCE SHARING

* Quick wins tactics & management

* Aligning with the big picture : keeping the long-term view

* Internal communication


11.20 AM - BREAK


11.40 AM - 5 PRICING MISTAKES ILLUSTRATED AND HOW TO AVOID THEM


12.10 PM - LUNCH


1.30 PM - PRICING IN A CONTEXT OF LOW MARGINS : HOW TO START A BEST-IN-CLASS PRICING INITIATIVE


2.10 PM - BREAKOUT GROUPS

1. What is your pricing power ?

2. How to setup actionable pricing metrics

3. Subscription pricing explained: how could it make sense for you ?


2.50 PM - FEEDBACKS FROM BREAKOUT GROUPS


3.10 PM - SPEEDNETWORKING 


4.10 PM - PRICE FIXING, PRICE DISCRIMINATION AND THE LIMITS OF DYNAMIC PRICING : THE LEGAL DOS AND DON'TS IN PRICING


4.40 PM - HOW TO MANAGE PRICE & PROMOTIONS WITH THE GROWING IMPORTANCE OF GOOD DEALS AND PRODUCT RECOMMENDATIONS


5.10 PM - BREAK


5.40 PM - PRICING GAME : HOW GOOD ARE YOU AT PRICING WINE ?


6.20 PM - COCKTAIL


7.30 PM - DINNER

8.30 AM - WELCOME COFFEE


9.00 AM - OPENING REMARKS


9.10 AM - UP TO 1 ADDITIONAL MARGIN PT IN 6 MONTHS : 5 QUICK WINS FROM PRODUCT MANUFACTURING & SERVICES


9.50 AM - SPEED-NETWORKING


10.50 AM -BREAK


11.10 AM - NEW MODELS OF PRICING - PANEL WITH 3 SPEAKERS


11.50 AM - BEHAVIOURAL PRICING : HOW TO USE CUSTOMER PSYCHOLOGY TO PRICE BETTER


12.20 PM - LUNCH BREAK


1.30 PM - DEEP-DIVE IN 3 BREAKOUT GROUPS

1. Best practices from retail

2. Pricing analytics : how to pilot hundreds of millions of prices per week

3. Managing the transition towards multichannel pricing


2.30 PM - FEEDBACK FROM DEEPDIVE SESSIONS


2.50 PM - BREAK


3.20 PM - PRICING TRANSFORMATION : HOW TO PLANT QUICK WINS ALONG THE JOURNEY?


4.00 PM - CLOSING REMARKS


4.30 PM - END OF SEMINAR